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Post by pickinduck on Jun 14, 2011 12:48:17 GMT -6
i'm lovin' it. I have alway thought that this McDonald's catch phrase was strange. Am I the only one? It's that small "i" that it begins with that gets to me. Can any of you explain it. It seems kind of offensive to me. |
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Post by sherlew (Ret) on Jun 14, 2011 13:26:43 GMT -6
Maybe because it sounds like something an annoying teenager might come up with.
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Post by pickinduck on Jun 15, 2011 6:56:59 GMT -6
For me it's that small "i". Its like some kind of twisted, imposed, self deprecation. Is it how they see their customers or how they want their customers to see themselves or both?
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Post by sherlew (Ret) on Jun 15, 2011 10:21:47 GMT -6
Perhaps, I'd say that they're just keeping up with modern culture. In this case people are too busy to type their letters correctly.
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Post by pickinduck on Jun 15, 2011 16:27:02 GMT -6
I don't know.
Lots of study goes into things like this.
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Post by sherlew (Ret) on Jun 15, 2011 16:38:42 GMT -6
And lots of money, I'm sure.
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